Golden Star of Ueber-Branding1
This one came with a compass, though self-view, and we-view are taken out.
| Mission Incomparable | Vision | Growth Without End | ||
| Longing vs. Belonging | Relations | Myth to Meaning | Organization | Living the Dream |
| Un-selling | Action | Behold! |
Ten Facets of Service Differentiation2 Integrated With Psychological Needs for Self-Motivation & Personality Integration as Ordered by Flow
Let’s look at this in flow flatland (aka: map) and give it a compass and gyro.
| anxiety5 | → | empathy2 | → | satisfaction2; flow5 |
| → | expertise2 | → | relatedness4 | ↑ |
| styling2,3 | → | competency4 | ↑ | personalization2 |
| → | autonomy4 | ↑ | anticipation2 | ↑ |
| apathy5 | ↑ | atmosphere2 | ↑ | boredom5 |
1 from Rethinking Prestige Branding, Wolfgang Schaefer & JP Kuehlwein, p. 27
2 from The Luxury Strategy, J N Kapferer & V Bastien, p. 216 and sorted by raeh, and integrated to [ redacted ]
3 note that styling here is continually refreshed in [seasonality] new lines within a brand; attachment to style leads to being passed up by client growth. as saotome sensei professes, “no style”; styling is continually created on demand.
4 from Ryan & Deci’s (2000) works identifying needs for competency, relatedness, and autonomy extending cognitive evaluation theory (CET; Deci & Ryan, 1985) as part of self determination theory (SDT; Deci & Ryan, 1985, 1991; Ryan, 1995).
5 from Csikszentmihalyi’s works on flow (see Csikszentmihalyi, 1997).