golden star of ueber-branding1
This one came with a compass, though self-view, and we-view are taken out.
|Mission Incomparable||Growth Without End|
|RELATIONS||Longing vs. Belonging||Myth to Meaning||Living the Dream||ORGANIZATION|
ten facets of service differentiation2
Let’s look at this in flow flatland (aka: map) and give it a compass and gyro.
|→ perceived skill →|
1 from Rethinking Prestige Branding, Wolfgang Schaefer & JP Kuehlwein, p. 27
2 from The Luxury Strategy, J N Kapferer & V Bastien, p. 216 and sorted by raeh, and integrated to [ redacted ]
3 note that styling here is continually refreshed in [seasonality] new lines within a brand; attachment to style leads to being passed up by client growth. as saotome sensei professes, “no style”; styling is continually created on demand.
4.1 [ redacted ]
4.2 [ redacted ]
4.3 [ redacted ]