golden star of ueber-branding1
This one came with a compass, though self-view, and we-view are taken out.
| VISION | ||||||
| Mission Incomparable | Growth Without End | |||||
| RELATIONS | Longing vs. Belonging | Myth to Meaning | Living the Dream | ORGANIZATION | ||
| Un-selling | Behold! | |||||
| ACTION |
ten facets of service differentiation2
Let’s look at this in flow flatland (aka: map) and give it a compass and gyro.
| ↑ perceived challenge ↑ |
→ | expertise | satisfaction | |||
| → | styling3 | [sl] | 4.3 | |||
| → | empathy | [sl] | 4.2 | elements | anticipation | |
| 4.1 | decoration | personalization | ↑ | |||
| location | atmosphere | ↑ | ||||
| ↑ | ||||||
| → perceived skill → | ||||||
1 from Rethinking Prestige Branding, Wolfgang Schaefer & JP Kuehlwein, p. 27
2 from The Luxury Strategy, J N Kapferer & V Bastien, p. 216 and sorted by raeh, and integrated to [ redacted ]
3 note that styling here is continually refreshed in [seasonality] new lines within a brand; attachment to style leads to being passed up by client growth. as saotome sensei professes, “no style”; styling is continually created on demand.
4.1 [ redacted ]
4.2 [ redacted ]
4.3 [ redacted ]