道場設計; dojo design

golden star of ueber-branding1

This one came with a compass, though self-view, and we-view are taken out.

VISION
Mission Incomparable Growth Without End
RELATIONS Longing vs. Belonging Myth to Meaning Living the Dream ORGANIZATION
Un-selling Behold!
ACTION

ten facets of service differentiation2

Let’s look at this in flow flatland (aka: map) and give it a compass and gyro.


perceived challenge
expertise satisfaction
styling3 [sl] 4.3
empathy [sl] 4.2 elements anticipation
4.1 decoration  personalization
location atmosphere
→ perceived skill →

1 from Rethinking Prestige Branding, Wolfgang Schaefer & JP Kuehlwein, p. 27
2 from The Luxury Strategy, J N Kapferer & V Bastien, p. 216 and sorted by raeh, and integrated to [ redacted ]
3 note that styling here is continually refreshed in [seasonality] new lines within a brand; attachment to style leads to being passed up by client growth. as saotome sensei professes, “no style”; styling is continually created on demand.
4.1 [ redacted ]
4.2 [ redacted ]
4.3 [ redacted ]