道場設計; Dojo Design

道場設計; Dojo Design

Golden Star of Ueber-Branding1

This one came with a compass, though self-view, and we-view are taken out.

 Mission Incomparable VisionGrowth Without End 
Longing vs. BelongingRelationsMyth to MeaningOrganizationLiving the Dream
 Un-sellingActionBehold! 

Ten Facets of Service Differentiation2 Integrated With Psychological Needs for Self-Motivation & Personality Integration as Ordered by Flow

Let’s look at this in flow flatland (aka: map) and give it a compass and gyro.

anxiety5 empathy2 →satisfaction2; flow5
expertise2relatedness4
styling2,3competency4personalization2
autonomy4anticipation2
apathy5atmosphere2boredom5

1 from Rethinking Prestige Branding, Wolfgang Schaefer & JP Kuehlwein, p. 27
2 from The Luxury Strategy, J N Kapferer & V Bastien, p. 216 and sorted by raeh, and integrated to [ redacted ]
3 note that styling here is continually refreshed in [seasonality] new lines within a brand; attachment to style leads to being passed up by client growth. as saotome sensei professes, “no style”; styling is continually created on demand.
4 from Ryan & Deci’s (2000) works identifying needs for competency, relatedness, and autonomy extending cognitive evaluation theory (CET; Deci & Ryan, 1985) as part of self determination theory (SDT; Deci & Ryan, 1985, 1991; Ryan, 1995).
5 from Csikszentmihalyi’s works on flow (see Csikszentmihalyi, 1997).