道場設空計; dojo design

ten facets of service differentiation1

Let’s look at this in flow flatland (aka: map) and give it a compass and gyro.


perceived challenge
expertise satisfaction
styling2 [sl] 3.3
empathy [sl] 3.2 elements anticipation
3.1 decoration  personalization
location atmosphere
→ perceived skill →

1 from The Luxury Strategy, J N Kapferer & V Bastien, p. 216 and sorted by raeh, and integrated to [ redacted ]
2 note that styling here is continually refreshed in new lines within a brand; attachment to style leads to being passed up by client growth. as saotome sensei professes, “no style”; styling is continually created on demand.
3.1 [ redacted ]
3.2 [ redacted ]
3.3 [ redacted ]